I have to agree, although if the league were better organized it could easily become more meaningful.
As things stand we should be playing each side in our own conference home and away plus every side in the opposing conference once a year (5 home games, 5 away games, alternating on a year to year basis) Although not perfect it would at least bring greater parity to things instead of playing Columbus 3 times. I know that's only 30 games but this would increase with expansion and hopefully playoff games