I am somewhat on the fence on this. I have never begrudged MLSE making money as long as they take care of the team side of things (which they haven't.)

In this particular case, it makes sense to capitalize on the Ranger element of the game. And they should have reached out to Ranger fans. I just think they could have done a better job that doesn't make them look like such whores. Maybe hiring an arms-length 3rd party to manage promoting the game through the Ranger supporters clubs.